Homesteady: Branding a One-Stop Contracting Service Start-Up Business in Southern California

Homesteady offers one-stop general contracting services for businesses throughout Southern California.  

Homesteady Solutions is a commercial and business general contracting company for projects of all sizes and types. By bringing together best-in-class employees, broad technology know-how, and laser-focused customer service, their mission is to deliver a premium property improvement experience to office, commercial, retail and industrial customers.  

rayogram’s creative strategy included naming the company “Homesteady” which takes inspiration from the historic American homesteading tradition, while pairing it with a graphic interpretation that is a nod to futuristic 21st Century Modernism.

Other deliverables included the Homesteady brand identity, collateral, first generation mobile-responsive website, and smartphone app. The app, Feather, illustrates Homesteady's commitment to modern ways in which customer service philosophies and technology can enhance the property improvement experience.  

Since engaging rayogram we’ve launched a brand, a website and a mobile app, all working in close collaboration with their team. rayogram excels at listening to customer needs, identifying necessary requirements, and producing very creative solutions.”—Fabien Rielle, Founder, Homesteady