CiviCRM: Branding Open-Source Software Committed to the Public Good

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The open-source Constituent Relationship Management (CRM) software, CiviCRM is directed by a community engaged in and committed to the public good—a community that understands how to foster cooperation and productivity to advance an organization’s goals.  

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Before branding CiviCRM, rayogram evaluated the sea of proprietary and open-source solutions available to nonprofits and private foundations. This resulted in a brand identity and user-experience that distinguishes CiviCRM as a committed, robust, holistic solution ready and able to meet current and future needs of organizations of all sizes.

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rayogram’s creative strategy for CiviCRM was built on the view of the CiviCRM open-source software as not merely a collection of modules, but a holistic solution with a feature set that organizations can pick and choose from, while enjoying the operational efficiencies of a central database.

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The user experience and user-interface of the website was a key undertaking. The extensive redesign in collaboration with the core team, community, and developers contemplated:

  • End-users who make donations, register for events, subscribe to newsletters, set up personal fundraising campaigns and never need to think about the software that makes this all possible.

  • Forward-thinking clients who rely on Civi to manage data and fulfill missions.

  • Integrators who recommend it to clients, find hosting solutions and/or

  • Developers who deploy and enhance its functionality and commit their work back to the community—making the product increasingly powerful and elegant.

 
jane beck
We're rayogram, a cross-disciplinary studio whose creative strategies leave an impression.We build brands, launch publications, and create great digital user-experiences.
http://www.rayogram.com
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